SUSPENSE

The Visceral Effect Engages The Audience Physically - Increased Heartbeat
                                                                                        - Searching For Comfort (Pillow etc.)
                                                                                        - Scream Or Jump


Hitchcock's "Bomb Theory" - Where the audience know something the characters don't!

CLIFFHANGER - Make Audiences Sit On Edge, Create Tension and Also Hook The Audience!